We put Audi test drives on a shelf inside Amazon Go. No one knew where their test drive would take them.

Logo design:

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Product design:

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For the initial prototype, Douglas Huynh at Colorbar SF helped us create a box that would illuminate upon exiting the store, lasting for the duration of the test drive. Amazon killed the concept, but I thought it was dope.

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Made at MUH-TAY-ZIK | HOF-FER, San Francisco

ECD: Joel Kaplan

ACD: Allen Yu

CW: Amanda Burger

Production designer: Linh-Yen Hoang

Producers: Molly Hayes, Ben Evangelista

Account team: Mikaela Kearns, Margaret Furth, Henry Fernandez

Director: Michael Sugrue , Gravy Films

Editor: Scot Crane , The Quarry

Music: Tobias Norberg

Photography: Chris Wilson

Event Partners: Amazon Go, KRo Events, DriveShop

Product Development: Colorbar SF