We put Audi test drives on a shelf inside Amazon Go. No one knew where their test drive would take them.
For the initial prototype, Douglas Huynh at Colorbar SF helped us create a box that would illuminate upon exiting the store, lasting for the duration of the test drive. Amazon killed the concept, but I thought it was dope.
Made at MUH-TAY-ZIK | HOF-FER, San Francisco
ECD: Joel Kaplan
ACD: Allen Yu
CW: Amanda Burger
Production designer: Linh-Yen Hoang
Producers: Molly Hayes, Ben Evangelista
Account team: Mikaela Kearns, Margaret Furth, Henry Fernandez
Director: Michael Sugrue , Gravy Films
Editor: Scot Crane , The Quarry
Music: Tobias Norberg
Photography: Chris Wilson
Product Development: Colorbar SF