DoorDash was losing market share to Uber Eats in 5 cities across the United States. So we built a giant DoorDash bag and drove it to those cities, delivering all kinds of important and totally necessary items to get attention.
RESULTS:
More than 109 million impressions across channels
More than 40,000 deliveries
Increased unaided brand awareness by +10 points across Miami, Phoenix, Houston, Chicago, and Los Angeles
Made at GUT LA
ACD (art): Colleen Horne
ACD (copy): Tracy Silagi, Caleb Nyberg
Account Team: Katie Heinerickson, Santiago Mottoa, Carson Davis, Teddy Notari
Producers: Christina Chin, Max Knies
Creative Interns: Anna Partidge, Joel Ramirez
CCOs: Bruno Acanfora, Ariel Abramovici
Fabrication & Activation Team: Street Factory Media
Directors: Mike Jones, Reid Hoffman, guy from LA, Rick from Texas
Editorial: Blind Pig Productions, Street Factory Media, Work Editorial, Whitney James
Illustrator: Nahuel Rollan
