Discount Goals
The MLS fanbase is one of the fastest growing and most dedicated in US sports.
DoorDash tasked us with creating a campaign that rewards fans and keeps the brand top of mind throughout the season.
So we partnered with the Los Angeles Football Club to unlock custom DoorDash discounts whenever a player scores a goal.
The discounts were based on scoring player’s jersey number and announced in real-time on social.
We couldn’t afford to include the highest scoring player (#99), but this limitation became fuel to drive social engagement.
When a player scored, DoorDash unlocked their discount code in real-time.
Results
Over 1 million impressions
$3.6 million in earned media
1,241% spike in engagement
Made With
Caleb Nyberg, Rachel Castro, Amber Pena, Jack Cutler, Caio Leska, Ariel Abramovici, Bruno Acanfora, Julian Amarillo, Haroldo Moreira
Director: Santi Dolce / Primo Content
Editor: Alejo Santos // santoscut