Big Ass DoorDash Bag

DoorDash was losing market share to Uber Eats in 5 cities across the United States.

So we built a giant 6,000 lb DoorDash bag and drove it to those cities, delivering all kinds of very important and totally necessary items to get attention.The Big Bag went viral on Tiktok and gained a cult following.

A cartoon character with a cat-like face, headphones, and a casual outfit.

A woman taking a mirror selfie in a mirror, wearing a black top with floral print and dark pants.

A social media comment from aneliese asking how someone drives that.

A beach with white sand and clear blue water, under a partly cloudy sky.

Comment indicating a modern day Trojan horse.

A social media comment from Dia Morgan asking, 'Is this AI????'

A comment by user 'alexis' expressing uncertainty about whether an image is real, accompanied by crying face emojis.

Comment by Brandon Avila asking, 'Bro what is this?' on a social media post.

A large red DoorDash delivery bag shaped like a giant shopping bag on a city street, with a building and people walking in the background.

View of a backyard with a tall tree, a wooden fence, a sidewalk, and a gate. Part of a skateboard and some bicycles are visible near the fence.

Empty Chicago street with a large red DoorDash delivery bag sitting on the sidewalk near a crosswalk and traffic lights, with no vehicles or pedestrians present.

Nighttime scene viewed from inside a car showing a red DoorDash sign and a few people near a sidewalk, with trees and a building in the background.

A red DoorDash delivery car parked on a street in Chicago with historic brick buildings and people walking nearby.

Urban scene with tall office buildings, a DOORDASH sign, a bus with 'INEQUALITY' branding, a tan car, and pedestrians walking on the sidewalk. Clear blue sky.

A large red DoorDash delivery bag placed on the street in front of tall modern office buildings, with cars parked nearby and a person riding a bicycle, and a green traffic light at the intersection.

A large red DoorDash delivery bag placed outside a building with a white stone facade. Pink text overlayed on the image reads, "Just a reminder I was cooking tonight so I made a lil order off DoorDash!!!!"

A red DoorDash tent on a city street next to a crosswalk, with a person walking nearby and green text over the image that says "Only bought this DoorDash 4 u."

Photo taken from inside a restaurant showing a large red DoorDash advertisement on the window outside. Through the window, people are waiting in line outside, and the reflection of retail stores like Victoria's Secret and Sephora can be seen on the b

Giant red shopping bag with a white tag hanging under a bridge, advertising DoorDash in Los Angeles.

A parking lot with cars, trees, and a large red shopping bag on the ground. A sidewalk with a pole and a sign is in the foreground. The sky is clear with some clouds.

Over a nine month period, my team made thousands of deliveries across the country. Below are some of the most successful.

Homecoming Delivery

The Homecoming game at Dulles High School in Texas was full of suprises.

Lunch Delivery to the Zoo

We delivered thousands of pounds of produce to the animals of the Phoenix Zoo.

The “Theft” of Randy’s Donut

LA’s biggest donut went missing for a day.

A large, donut-shaped sign reading 'RANDY'S DONUTS' on top of a donut shop with a retro design, clear blue sky, and a parking lot in the foreground.

A large red DOORDASH sign with a donut-shaped RANDY'S sign behind it on a beach parking lot, with a palm tree, blue sky, ocean, and a person walking in the background.

Woman wearing a black dress, hat, and sunglasses eating a donut in front of a large red DOORDASH sign with a giant donut structure on top. Palm trees and a partly cloudy sky are visible in the background.

Person holding two glazed donuts in front of their eyes, smiling, standing outdoors near a large red and pink Dunkin' Donuts sign and building, with a partly cloudy sky and palm trees in the background.

The Gayest Bag in the Parade

The Big Ass Bag came out in front of thousands of people at Chicago Pride Parade.

DoorDash+Bag+~+Chicago+Pride+Parade+-+CS+iPhone-11.gif

Rush Hour on the 101

We turned a regular Tuesday traffic jam into a publicity stunt.

@justinlupo’s House Party

When an influencer reaches out on social for some pizza and beer, you haul ass to deliver.

The “Mystery Bag” at Comic Con

Con-goers went wild for the Big Bag full of rare mint superhero cards, pristine vintage comic books, Labubus, and iPads.

Results

+10 points | average increase in unaided brand awareness across major markets

109 million social impressions

40,000 deliveries nationwide

Made With

Katie Heinerikson, Tracy Silagi, Caleb Nyberg, Nayri Kodazian, Victoria Arguelles, Christina Chin, Max Knies, Bruno Acanfora, Ariel Abramovici, Santiago Mottoa, Carson Davis, Teddy Notari, Bipasha Mookherjee, Bruno Carvalhaes, Tyler King, Anna Partidge, Joel Garcia

Fabrication & Activation Partner: Street Factory Media

Lead Activation Producer: Devin Danielson

Content Capture: Mike Jones, Reid Cole, Evan Michael Norton, Rick G, Aaron Link, Mason Fritz

Editorial: Blind Pig Productions, Street Factory Media, Work Editorial, Whitney James

Illustrator: Nahuel Rollan