Bouquets for Living Men
DoorDash needed to sell more flowers for Valentine’s Day.
We stumbled on an incredible insight: Most men don’t get flowers until their funeral. So, for Valentine’s Day, we created the Bouquet for Living Men, available for delivery on DoorDash. And to sell Bouquets for Living Men, we had a bunch of dead guys sing about how they wish they’d gotten flowers while they were still living.
We partnered with female influencers to help break the age-old stereotype and normalize a new tradition: gifting flowers to men.
To encourage flowers for men, DoorDash offered a 20% discount through DashMart.
Results
31% increase in sales
48% increase in flower deliveries
136k new first-time customers
Made With
Amanda Burger, Tierney Riccitelli, Jack Cutler, Griffin Morrow, Teddy Notari, Ariel Abramovici, Bruno Acanfora
Director: Fran Colombatti / LANDIA
Editor: Alejo Santos, Fernando Raigoza (case)
Music: Overcoast
Awards
Cannes | 2024 | Bronze | Social and Influencer | Use of Use of Humor
Cannes | 2024 | Bronze | Brand Experience and Activation | Use of Use of Humor
Cannes | 2024 | Shortlist | Film | Online Film
D&AD | 2025 | Wood Pencil | Commerce | Promotion
The One Show | 2025 | Silver | Social Media | Use of Humor
Effies | 2025 | Silver | Seasonal Marketing - Services
London International Awards | 2025 | Silver | Long-Term Creative Strategy/Effectiveness
WARC | 2025 | Silver | Instant Impact