We launched the release of DoorDash’s new delivery bags by forgetting them on car roofs and driving around Miami and Chicago.

And then gave gift cards to those who were thoughtful enough to tell the driver.

This idea was a hybrid social experiment + marketing exercise . I was really happy to see the concept play out in the real world, where people genuinely intervened out of concern for someone else’s food .

Made at GUT LA

ACDs: Colleen Horne, Caleb Nyberg

CCOs: Bruno Acanfora, Ariel Abramovici

Producer: Max Knies

Production Partner & Fabrication: Street Factory Media

Chicago Team: Reid Cole and Aaron Link, Thicket Film Company

Miami Team: Mike Jones, Blind Pig Productions