Roof Goof
Every day, the average person sees thousands of ads on their phone, billboards, and TV.
93 percent of these ads are skipped, blocked, or ignored, according to a report by Clutch. But you know what’s hard to skip, block, and ignore?
Something that’s about to fall off a car.
To draw attention to DoorDash’s new red delivery bags, we magnetically attached them to car roofs, drove around the city, and rewarded people who noticed.
People actually put their phones AWAY and opted to engage.
Every interaction resulted in a “thank you” gift card.
Made With
Caleb Nyberg, Bruno Acanfora, Ariel Abramovici, Max Knies, Katie Heinerikson
Production Partner & Fabrication: Street Factory Media
Stunt Producer: Devin Danielson
Chicago Team: Reid Cole and Aaron Link, Thicket Film Company
Miami Team: Mike Jones, Blind Pig Productions