We launched DoorDash’s new red delivery bags with a fun stunt - by magnetically attaching them to car roofs and driving around in key markets.
And then we gave gift cards to pedestrians who thought the driver forgot their DoorDash bag on top of the car.
This idea was a hybrid social experiment + marketing exercise . I was really happy to see the concept play out in the real world, where people genuinely intervened.
Made at GUT LA
ACDs: Colleen Horne, Caleb Nyberg
CCOs: Bruno Acanfora, Ariel Abramovici
Producer: Max Knies
Production Partner & Fabrication: Street Factory Media
Chicago Team: Reid Cole and Aaron Link, Thicket Film Company
Miami Team: Mike Jones, Blind Pig Productions