DoorDash was losing market share to Uber Eats in 5 cities across the United States.

So we built a giant 6,000 lb DoorDash bag and drove it to those cities, delivering all kinds of important and totally necessary items to get attention.

We kicked off the tour by surprising this random chick in Miami. It went viral on Tiktok and the Big DoorDash Bag gained a cult following.

Over a nine month period, we made over 40,000 local deliveries. Below are some of my favorites.

Homecoming delivery at a high school football game in Texas:

Lunch delivery to the animals at the Phoenix Zoo:

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We “stole” Randy’s Donut and delivered it for breakfast in Los Angeles:

Pride Parade in Chicago:

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We got stuck in traffic on the 101

Special delivery to internet personality Justin Lupo’s house party:

At Comic Con, we delivered hundreds of high-value goodies, including BGS rare mint superhero cards, pristine vintage comic books, Labubus, iPads, and more:

APS Holiday Light Parade in Phoenix:

The campaign got over 109 million impressions on social.

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We worked with amazing crews of camera operators both on the ground and in the air. These are some of my favorite technical driving shots.

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The Big DoorDash Bag increased unaided brand awareness by an average of +10 points across Chicago, Phoenix, Miami, Houston, and Los Angeles, far exceeding our goal.

Made at GUT LA

Campaign Creative Lead: Colleen Horne

ACD (copy): Tracy Silagi (Houston, Phoenix, LA), Caleb Nyberg (Miami, Chicago)

Social & Influencer Strategy: Nayri Kodazian, Victoria Arguelles

CCOs: Bruno Acanfora, Ariel Abramovici

Creative support: Tyler King, Bipasha Mookherjee, Bruno Carvalhaes, Anna Partidge, Joel Garcia

Account Team: Katie Heinerickson, Santiago Mottoa, Carson Davis, Teddy Notari

Agency Producers: Christina Chin, Max Knies

Fabrication & Activation Partner: Street Factory Media

Lead Activation Producer: Devin Danielson

Content Capture: Mike Jones, Reid Cole, Evan Michael Norton, Rick G, Aaron Link, Mason Fritz

Editorial: Blind Pig Productions, Street Factory Media, Work Editorial, Whitney James

Illustrator: Nahuel Rollan