We partnered with the Los Angeles Football Club to unlock custom DoorDash discounts when a player scores.

The discounts are based on scoring players’ jersey numbers.

Discount Gooooooooooooooaaaaaaaaaaaaal!

We couldn’t include the highest scoring player in the promo, because he is #99 and we couldn’t afford a 99% discount.

Fans and followers were NOT happy that Bouanga wasn’t included, and they weren’t shy about telling us!

So we needed to find a creative way to include him.

Once we figured out how to include Bouanga, we promoted the campaign with a series of locker room shorts. And the players reposted to their own social channels.

When a player scored, DoorDash unlocked their discount code in real-time.

RESULTS:

Over 1 million impressions | $3.6 million in earned media | 1,241% spike in engagement

Made at GUT Los Angeles

ACD (art): Colleen Horne

ACD (copy): Caleb Nyberg

Senior Creatives: Julian Amarillo (art), Haroldo Moreira (copy), Caio Leska (copy)

CCOs: Ariel Abramovici, Bruno Acanfora

Account: Teddy Notari, Rachel Castro

Producers: Amber Pena, Jack Cutler

Director: Santi Dolce / Primo Content

Editor: Alejo Santos // santoscut