Who says the world’s biggest brands can’t solve the world’s biggest problems? We made a card game to help creatives and marketers think a little outside of the box.
We sold out of card packs in a three days.
The basic premise:
How can THIS brand…solve THIS social issue?
I designed 120 unique layouts for the reverse of every card using letterforms, shapes, and patterns derived from the typeface Cooper Black.
These designs were a useful exercise in breaking design rules: extruding bezier curves, warping letterforms, bending lines, messy overlays, interrupting grids, etc
Instagram posts to drive interest (animated by and starring the wonderful Whitney James)
And then for some reason I decided to make some graphic tees using designs from the cards because WHY NOT??
