Colleen Horne Art Director

The ad industry has hit peak brand activism. So we made a card game about it.

Get your pack —> CannesUNot.com

The basic premise:

How can THIS brand…solve THIS social issue?

I designed 120 unique layouts for the reverse of every card using letterforms, shapes, and patterns derived from the typeface Cooper Black.

These designs were a useful exercise in breaking design rules: extruding bezier curves, warping letterforms, bending lines, messy overlays, interrupting grids, etc

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Instagram posts to drive interest (animated by and starring the wonderful Whitney James)

And then for some reason I decided to make some graphic tees using designs from the cards because WHY NOT??

AD/Design: Colleen Horne

CW: Amanda Burger

3D product render: Alec Lewis

Video: Whitney James

Product Manufacturer: ShuffledInk

Made at MUH-TAY-ZIK | HOF-FER

Featured in AgencySpy, Adweek, SF Egoist, LS:N, LBB, Marketing Dive (wahoo!)