Pabst wanted to launch a new lineup of products (seltzer, tequila, and hard coffee). So we re-created Pabst’s 1954 beer jingle for modern times, and commissioned internet artists to help bring it to life.
GRABST yourself an ice cold PABST!
For the endcard, I wanted to feature the whole collection of campaign art housed within the blue ribbon, as a nod to Pabst’s commitment to the creative community. The last shot of every spot is featured in the center of the ribbon.
It wouldn’t be a campaign without some Instagram ads and web banners!
This campaign was done completely from our living rooms.
Featured in Forbes, Muse by Clio, Adweek, and Campaign Live.
Sr. AD: Colleen Horne
Sr. CW: Amanda Burger
Design (including a custom typeface!): Mike Farell
CD: Erwin Federizo
ECD: Matt Murphy
Producers: Leah Karabenick, Molly McFarland
Legal eyeballz: Noah Winter
Music by We are Walker
Artists: Scorpion Dagger // Blotter Media // McBess // Fattie McBaddie // Kate Hush // Jon Noorlander // The Stitch Gawd // REO // Ashley Holt // Travis Ragsdale // Homeless Cop // Patagraph // Matty Benedetto // Antonia Bonello // Lucas Levitan
Made at 72andSunny LA.