This is one of the first visual concepts I sold as a junior art director at Leo Burnett in Chicago.
98% of women stay in abusive relationships because of the financial control abusers have over them.
This visual device draws attention to an abusive issue tha often goes unseen.
We made a series of posters for fall style guides.
The media placement was in the fall style issue of People Magazine
Made at Leo Burnett Chicago.
Jr. AD: Colleen Horne
Jr. CW: David Stich
Designer: JB Becker
CD: John Kistner, Scott Smith