Don’t change a damn thing.

I wrote this global campaign tagline for Wild Turkey Kentucky bourbon.

The talented teams at GUT New York, Los Angeles, and Miami won the pitch, built out the campaign, and produced the work.

BACKGROUND

The pre-prohibition style recipe for Wild Turkey bourbon hasn’t changed for over a century.

And that’s on purpose. Because Master Distiller Jimmy Russell is a stubborn son of a gun who cherishes the tradition of whiskey making.

So I wrote this slogan to celebrate his dogged determination to double down on the recipe’s craft and quality, instead of bending to fleeting industry trends.

Doesn’t it just seem like something he would say? I mean, look at him!

The campaign went live in the United States, Japan, Australia, and South Korea.